TIPS, BRANDS & MORE
Why I Only Present Two Branding Proposals and Why They Both Come From the Same Place
Most branding studios present 3-5 options. Casa Bele presents two, and they both come from the same strategic foundation. Here's why this approach leads to better brand identity outcomes.
Product Labels: Materials and Benefits.
Planning your custom labels? The perfect move for your product-based brand.
What happens when the projects you work on don’t end up being launched?
A reflection about the creative work and the life out there.
BTS: The birth of ISTMO and teaching branding.
When Rafa approached me with the pitch for ISTMO, a new creativity school, I was immediately on board.
Design 101: How to Incorporate Illustration Into Your Brand
Thoughtful illustration can elevate your brand, making it more human, memorable, and distinctive.
Pinterest 2026 Trends Are Here… But What the F** Do They Actually Mean for Brands?
Pinterest just dropped its 2026 trend predictions, and while the visuals are gorgeous (as always), the real question is: how do we translate these trends into real marketing and branding decisions?
Art Direction vs Graphic Design: What’s the Difference?
We pride ourselves in being an art-direction focused studio but…. I art direction and graphic design are the same thing? These two terms are often used interchangeably but they actually refer to different and complementary roles.
Custom Brand Identity for Verónica Brunati: A Unique Approach
A custom brand identity was created for Verónica Brunati, a leading female sports journalist. This handcrafted visual identity blends elegance, strategy, and subtle nods to football.
Top Packaging Trends for Boutique Brands
Why design matters more than ever for boutique businesses.
Mini-Case Study: Artistic Shopify Design for EssensiArt
EssensiArt is a brand dedicated to creating unique, customizable art pieces. However, their website lacked a shopping cart and was no longer meeting the needs of their growing business.
How to Start Creating Content for Your Product-Based Business (Free Resources Included!)
A list of free resources, tools, and creators that helped me start creating content with confidence, no fancy gear, no marketing degree, just genuine tips that actually work.
Red Flags To Look For In Your Brand Guidelines
If you’re about to book your brand designer, I’m cheering you on. But make sure they know what they’re doing. Branding is an investment, and you deserve to make the most of it.
Essential Packaging Design Tips for Your Brand
Packaging is often the first physical interaction someone has with your brand. Whether it’s a box, pouch, or bottle, great packaging does more than look good: it protects your product, complies with regulations, and communicates your story.
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