Mémoire is a small-batch, loose-leaf tea brand inspired by life’s little moments. We helped translate that idea into a packaging system designed to feel less like a product — and more like an object tied to a memory.

That idea shaped one of the most important decisions in the project: moving beyond a traditional label system and introducing reusable metal tins.

Durable, tactile and inherently nostalgic, the tins gave Mémoire a more distinctive physical presence while turning the packaging itself into part of the brand experience.

From there, every creative decision was built around making each blend feel personal.

Hand-lettered names give the collection the intimacy of something written rather than manufactured. Custom illustrations draw from the ingredients and personality of each tea, while color creates distinction between blends without losing the feeling of a family.

Photos by Leonora Demorivic.