A fresh, new vintage and nostalgic packaging for a unique tea brand.
Memóire is a small-batch, loose-leaf tea from a North Carolina company inspired by life's little moments.
CLIENT: Mémoire | SERVICE: Brand Extension (packaging) | INDUSTRY: Food
Made by hand, with intention.
The brand needed completely new, distinctive packaging that consumers would want to keep rather than discard. We decided to not only change the labels but also revamp the packaging itself. Opting for metal tins, we chose a durable and elegant package, providing a high-end aesthetic and a unique touch.
To infuse each blend with character and personality, and to elevate the brand with individuality, we opted to hand-write the names of each blend and incorporate hand-drawn illustrations. Each illustration takes inspiration from the blend's ingredients, aiming to evoke a sentimental and cozy atmosphere through its style, color, and handwritten font.
Photos by Leonora Demorivic.
An ongoing relationship: new flavors, new editions.
Our relationship with Memoire is an ongoing one that we cherish deeply. We collaborate on seasonal flavors, limited-edition releases, and specialized collections like the wedding line. Most of these projects rely on one simple promise: hand-lettered names, custom illustrations, and a nostalgic vibe.
