A campaign to spread generosity everywhere.

The Bay Area Community Foundation uses a theme to direct its campaigns and initiatives each year to broaden its appeal. Kirsten was having trouble coming up with ideas for the organization's yearly theme. She was unsure of how to carry out the design and build a visual world for the theme this year, which was "generosity."

CLIENT: The Bay Area Community Foundation | SERVICE: Brand Extension (campaign visual identity) | INDUSTRY: Non-Profit

BOTTLE LINE DESIGN - 4 MODELS

The sun: a metaphor for generosity.

We developed a visual identity based on the sun, the natural element that brings joy and light without asking for anything in return, using the inherent generosity of children and the giving spirit of nature.

One of the BAF brand colors is green to maintain a connection to the foundation, and light yellow gives the identity a welcoming, warm feel. The fonts were designed to be human, readable, and young but serious.

Kristen from BACF

“Bele was great to work with. She provided a timeline and stuck to it--no delays, and I always knew when and what to expect from her. She was happy to make final changes even after sending over the final changes. Thanks, Belen!”

BE THE NEXT CASE

/

BE THE NEXT CASE /

Previous

Living Box | Brand Construction
Next

BÖTL | Brand Construction