Together with Laboratorio Fundación, we dove into a unique challenge: creating branding and packaging for their premium equine product line: something truly different from what’s out there.

The goal was to design a collection that felt elegant, original, and intentionally exclusive. This line was made for export, targeting a niche and sophisticated audience that values both performance and aesthetics.​

The result is a packaging system that feels like a collector’s piece: bold, functional, and full of personality. It reflects exactly what the brand stands for: top-tier quality with a refined touch.​

IMPACT: What began with two products (Arthipenzona and Modurine) quickly grew into a full line. Today, over 85% of inquiries come through the website, and the packaging has become a signature element of the brand’s identity.

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