A new line of medicine for racing horses focused on its high-quality ingredients.
Together with Laboratorio Fundación, we dove into a unique challenge: creating branding and packaging for their premium equine product line: something truly different from what’s out there. The line consisted of three key products: Arthipensona, Predsolona, Hacetran.
CLIENT: Laboratorio Fundacion | SERVICE: Full Brand Construction | INDUSTRY: Pharmaceutical
Not your regular pharmaceutical.
The goal was to design a collection that felt elegant, original, and intentionally exclusive. This line was made for export, targeting a niche and sophisticated audience that values both performance and aesthetics.
The result is a packaging system that feels like a collector’s piece: bold, functional, and full of personality. It reflects exactly what the brand stands for: top-tier quality with a refined touch.
What began with two products (Arthipenzona and Modurine) quickly grew into a full line. Today, over 85% of inquiries come through the website, and the packaging has become a signature element of the brand’s identity.
Jules from Lab Fundacion