THE LOVE LEAGUE

The Love League is a special program by Richmond SPCA to honor and review their top donors and helpers. Its mission is to rescue, transit, and help animals; and its goal is to make their honors feel cared for and loved. ​We needed to create a unique, adorable, and honorific identity for a special program that gave donors a sense of care and love and the satisfaction of being animal helpers.

Their primary target market is older women, so we used a vintage colour scheme with a youthful twist to recall the animals' cuteness.The logo is intended to give the Love League Program a warm, playful appearance with vintage vibes and a hint of childish playfulness.