A reward program for animal lovers.
The Love League is a special program by Richmond SPCA that honors and rewards its top donors and helpers. Its mission is to rescue, transit, and help animals; and its goal is to make their honors feel cared for and loved.
This exclusive line stands as an embodiment of the fusion between functionality and elegance, addressing the unique requirements of an international and niche market segment.
Their primary target market is older women, so we used a vintage colour scheme with a youthful twist to recall the animals' cuteness.
The logo is intended to give the Love League Program a warm, playful appearance with vintage vibes and a hint of childish playfulness.
Year: 2022
Client: RITCHOMD SPCA
Country: USA
Animation: Brad Borja
Design: Sofía Mastroianni