/ A program to reward and honor those who help the organization in their task to Help animals.


The Love League is a special program by Richmond SPCA to honor and review their top donors and helpers. Its mission is to rescue, transit, and help animals; and its goal is to make their honors feel cared for and loved. Their target audience is mainly older women, thus why we used a predominant vintage palette; but added a youngish twist to remember the cuteness of the animals. With vintage vibes and a touch of childish playfulness, the logo is designed to give a warm, playful look to the Love League Program. 

Work: Branding 

Client: Richomnd SPCA

Business: Animal Care

Year: 2022

Team: Sofía Mastroianni / Belén Ladaga