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A reward program for top donnors.

The Love League is a special program by Richmond SPCA that honors and rewards its top donors and helpers. Its mission is to rescue, transit, and help animals, and its goal is to make their donors feel cared for and loved. ​Their primary target market is older women, so we used a vintage colour scheme with a youthful twist to recall the animals' cuteness.

Branding

Year: 2022

Client: RITCHOMD SPCA

Country: United States

Animation by Brad Borja

Design by Sofía Mastroianni

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