Sofas that fit your life, not the other way around.

Living Box is a local sofa brand that’s been in the market for three years. When the youngest member of the family stepped in to lead the business, the brand lacked a clear identity and any real strategy. It was all about random discounts, generic AI videos (bless them), and a constant push for offers that didn’t say much about the product.

But Living Box has so much more to offer than just a sale.​

It’s a sofa that arrives in a box. It’s easy to move, perfect for small spaces, and an ideal choice for your first apartment. That’s the magic. So we decided to build a brand that reflected not just the functionality, but the feeling of Living Box: one that’s cool, artsy, and a bit nostalgic.​

Inspired by retro design and guided by the Creator archetype, we developed a brand identity that’s flexible and full of personality. Just like Living Box sofas: adaptable to your space, your schedule, your lifestyle.​

The result? A brand that doesn’t just sell sofas; it offers a way of living. A fresh identity with artistic flair that connects with a generation looking for meaning, not just furniture.

(PS. No more AI videos, please)