Go One More is the premium accessories line by Yopi Brands, specializing in high-quality shakers and water bottles. The brand was conceived to bridge the gap between minimalist elegance and industrial-grade durability. Our mission was to create essential tools for athletes that maintain optimal temperatures, withstand heavy use, and seamlessly integrate into a modern lifestyle.

The Strategy & Identity: "Siempre Modo On"

The creative process began with a robust brand strategy designed to resonate with a high-performance mindset. We developed the slogan "Siempre Modo On" (Always On Mode) as the heartbeat of the brand.

This identity represents our ideal user: the athlete who never stops, the one who refuses to settle, and the one who always finds the strength to do one more rep. The visual identity reflects this relentless drive through clean lines and a sophisticated aesthetic.

Our focus is the modern active woman. She is a dedicated gym-goer who values:

• Reliability: Products that won't fail during a commute or a workout.

• Comfort: Ergonomic designs for daily use.

• Aesthetics: A "sleek and minimal" look that complements her style both inside and outside the gym.

Once the identity was established, we moved into the tactile phase of the brand, focusing on both form and function:

• Product Engineering: We oversaw the placement of the logo for maximum visibility and brand recognition. A key functional highlight was the design of the anti-slip rubber base, ensuring stability during intense training sessions.

• Packaging Suite: We developed a cohesive unboxing experience, including custom-designed wrappers and premium boxes that mirror the minimalist luxury of the product itself.

• Durability: Every item is engineered to be impact-resistant and drop-proof while maintaining superior thermal insulation for cold drinks.