A friendly rematch bewteen two tennis legends.

In November 2022, Rafael Nadal, one of the greatest players of this era, hosted a friendly rematch against rising star Casper Ruud in Buenos Aires. Organized by Fenix Entertainment Group, the event took place at Arena Parque Roca and brought together tennis fans from across the region.

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The challenge was to design a distinct, uncluttered visual identity that could be easily adapted across platforms. The identity had to capture the essence of this historic match while catering to diverse applications, from digital and print to on-site installations. Additionally, we were tasked with creating a premium identity for the VIP experience, including a meet & greet, a gala, and a tennis clinic, blending elegance and sportiness seamlessly.

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For the exclusive VIP experience, we created a distinct identity that borrowed from the main event design but added an elevated, sophisticated touch. The result was a classy yet sporty aesthetic that resonated with the upscale audience while maintaining the cohesive event branding.

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