A Nordic-inspired brand of water bottles where functionality meets aesthetics.
BOTL is a brand on a mission to transform water bottles into essential lifestyle accessories.
Year / Location
Argentina, 2024-2025
Scope of Work
Branding, Packaging
In Argentina, the market has long been dominated by generic, reusable bottles that lack thoughtful design and ergonomics. BOTL sets out to change this by offering a product that is not only practical but also stylish, encouraging people to carry it everywhere as a statement piece.
BOTL needed a comprehensive identity to disrupt the market and position their bottles as both functional tools and fashionable accessories. The challenge was to find the perfect balance between modernity, practicality, and aesthetics, while showcasing the product as the main focus.
"BOTL needs to have a little hint to the Nordic way of living, but it doesn't need to be a nordic brand".
-YOPI BRANDS
Strategy: water as a fashion statement.
To reinforce BOTL's vision, we created the tagline "Water looks good on you." This phrase speaks to the dual benefits of water itself (good for the body) and the bottle as a stylish accessory that complements any lifestyle.
We developed a concept centered around adaptability to everyday life, drawing inspiration from Scandinavian design principles. The product takes center stage in all visuals, highlighting its seamless integration into daily routines.We designed a minimalist yet impactful brand identity, reflecting BOTL’s modern and ergonomic ethos. The color palette emphasizes contemporary elegance, while the clean lines and simple forms ensure the designs resonate with diverse audiences.
