top of page

Reusable bottles with a perfect balance of functionality and aesthetics.

BRANDING & PACKAGING | Client: YOPI BRANDS

Product Packaging Box

  • BOTL is a brand on a mission to transform water bottles into essential lifestyle accessories. In Argentina, the market has long been dominated by generic, reusable bottles that lack thoughtful design and ergonomics. BOTL sets out to change this by offering a product that is not only practical but also stylish, encouraging people to carry it everywhere as a statement piece.

    ​

    BOTL needed a comprehensive identity to disrupt the market and position their bottles as both functional tools and fashionable accessories. The challenge was to find the perfect balance between modernity, practicality, and aesthetics, while showcasing the product as the main focus.

  • ​

    • Creative Direction
      We developed a concept centered around adaptability to everyday life, drawing inspiration from Scandinavian design principles. The product takes center stage in all visuals, highlighting its seamless integration into daily routines.

    • Brand Messaging
      To reinforce BOTL's vision, we created the tagline "Water looks good on you." This phrase speaks to the dual benefits of water itself (good for the body) and the bottle as a stylish accessory that complements any lifestyle.

    • Full Branding
      We designed a minimalist yet impactful brand identity, reflecting BOTL’s modern and ergonomic ethos. The color palette emphasizes contemporary elegance, while the clean lines and simple forms ensure the designs resonate with diverse audiences.

    • Packaging Design
      The packaging was crafted to enhance the product's premium feel, with sleek visuals that highlight the unique design and functionality of the bottles. Every detail was designed to create a cohesive experience that aligns with the brand's core values.

    • Shopify Development
      We built a Shopify site that offers a seamless user experience, making it easy for customers to explore the product range and make purchases. The website reinforces the brand's modern aesthetic, ensuring consistency across all touchpoints.

    ​

    BOTL now stands out in the Argentine market as a pioneer in design-driven, reusable bottles. With a strong visual identity and strategic messaging, the brand successfully positions its products as indispensable accessories that are both practical and beautiful. BOTL’s launch has paved the way for a new era of reusable bottles, blending function and fashion effortlessly.

bottom of page