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Connecting young people with a great steak experience.

Bello emerges as a grill and cocktail bar concept, seamlessly melding the best of two worlds into a youthful, vibrant offering in Buenos Aires.


Created by a family boasting three generations of culinary expertise, it's a perfect blend of tradition and contemporary allure.

The distinctive curvature in the design pays homage to the revered Argentinean grilling tradition, an ode to the timeless allure of sizzling meats. It's a nod to culinary heritage, reimagined for a younger generation hungry for innovation.


Scope Work: Branding / Collateral

Industry: Hospitality

Year: 2021

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The choice of bold, clear, and clean typography underscores a fresh, modern image, steering clear of antiquated conventions. Bello encapsulates generations of culinary wisdom distilled into a refreshing, novel concept.

In our design approach, we opt for an ornamental, classic font family for headlines, echoing the nostalgia and rich history of multiple generations. Complementing this, paragraphs are presented in a clear, contemporary typeface, ensuring readability while embodying a sense of modernity.

Bello is more than a mere establishment; it's a narrative woven with threads of tradition and innovation, inviting patrons to experience a culinary evolution steeped in heritage. It's the story of a family's culinary legacy redefined for a new era.


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