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Connecting young people with a great steak experience.

Scope Work: Branding

Industry: Hospitality / Food

Year: 2023

The Pain Point.


Bello emerges as a grill and cocktail bar concept, seamlessly melding the best of two worlds into a youthful, vibrant offering in Buenos Aires.

Created by a family boasting three generations of culinary expertise, it's a perfect blend of tradition and contemporary allure.​

The class of the drinks, the wamth of the parrilla.


The choice of bold, clear, and clean typography underscores a fresh, modern image, steering clear of antiquated conventions. Bello encapsulates generations of culinary wisdom distilled into a refreshing, novel concept.

In our design approach, we embrace an ornamental, classic font family for headlines, echoing the nostalgia and rich history of multiple generations. Complementing this, paragraphs are presented in a clear, contemporary typeface, ensuring readability while embodying a sense of modernity.

Bello is more than a mere establishment; it's a narrative woven with threads of tradition and innovation, inviting patrons to experience a culinary evolution steeped in heritage. It narrates the story of a family's culinary legacy, redefined for a new era.

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