/ A flexible and Fresh approach to agro-business education for the new generation.
Work: Brand Identity / Strategy / Website / Motion Graphics
The founders of APLICAR are a group of university teachers who saw a lack of flexible, modern, and useful courses for the new generation of agro-businesses people. Having this in mind, they approached us to create a fun, f, and energetic identity that appeals to those who are young.
We created the slogan, "El siguiente paso es APLICAR" as a work play in Spanish: aplicar means to apply. The slogan means "the next step is to apply". This goes both ways: APLICAR is their next step, and also apply their knowledge is the next step.
For its identity, we went for an energetic and different color palette, avoiding greens or blues to keep a distance from traditional agro-businesses. The logo appeals to a younger audience, as well as the small brand details like stamps and illustrations.