The founders of APLICAR are a group of university teachers who saw a lack of flexible, modern, and useful courses for the new generation of agro-businesses people. Having this in mind, they approached us to create a fun, f, and energetic identity that appeals to those who are young.

​

We created the slogan, "El siguiente paso es APLICAR" as a work play in Spanish: aplicar means to apply. The slogan means "the next step is to apply". This goes both ways: APLICAR is their next step, and also apply their knowledge is the next step.

​

For its identity, we went for an energetic and different color palette, avoiding greens or blues to keep a distance from traditional agro-businesses. The logo appeals to a younger audience, as well as the small brand details like stamps and illustrations.