Crafting a timeless identity for a tea brand inspired by cherished moments.
PACKAGING DESIGN | Client: mémoire tea | Team: Belen Ladaga, franca greta
Mémoire Tea is a Charlotte-based tea company founded by Valentina Di Marco. The brand celebrates the art of tea drinking, with blends inspired by meaningful moments. Valentina approached us in 2022, seeking a refreshed look for her new tea line that would captivate customers and make the packaging something they’d treasure, not discard.
The challenge was to create distinctive packaging and branding that stood out in the market. The design needed to balance sophistication and warmth, reflecting the sentimental nature of the blends while maintaining a premium, collectible appeal.
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Packaging Design
We chose a metal tin as the primary packaging. This durable and elegant option elevated the brand’s image while offering a practical and reusable container that customers would love to keep. The metal tins provided the perfect canvas for our unique, artistic approach.
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Handwritten Blend Names
To add a personal touch and individuality to each blend, we hand-wrote the names of the teas. This detail not only made each blend feel special but also reinforced the brand’s focus on heartfelt moments. -
Hand-Drawn Illustrations
Each tin features custom illustrations inspired by the tea's ingredients. These designs aim to evoke a cozy and sentimental atmosphere, with careful attention to style, color, and detail to align with the unique personality of each blend. -
Ongoing Collaborations
Beyond the initial launch, we continue to work with Mémoire Tea on special editions such as The Wedding Blend and other seasonal offerings, ensuring the brand evolves while maintaining its signature charm.
The refreshed branding and packaging have set Mémoire Tea apart in a competitive market. Customers not only enjoy the teas but also cherish the packaging as collectible keepsakes, embodying the brand’s mission to celebrate meaningful moments. Our ongoing collaborations continue to add layers of depth and creativity, making Mémoire Tea a standout name in the tea industry.
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