/ A farm that, first of all, is a Woman-Led business.

Work: Branding 

Client: Saltalamacchia

Business: Agro

Year: 2021

Roxana was looking for a New Approach to farm identity: she wanted to highlight the fact that her farm is woman-led, thus why we went for an elegant approach.

Salalamacchia is the farm of Roxana, located in General Rodriguez, Buenos Aires, where she harvests and raises cattle. We used an elegant ornamental font for the logo and a simple serif font, using a basic palette of black and white with a dash of browns to keep it professional. We maintained a clean identity and used the logo as a decorative item to add personality.