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A laid-back luxury rental experience.

Scope Work: Branding / Website

Industry: Hospitality

Year: 2021

Ruca Rayen is an exclusive Airbnb rental located in the middle of the forest in Bariloche, Argentina. Their owners wanted to make the most of these times to uplift their experience and remodel their cabin.

They were looking for a luxury yet fresh brand, appealing to young people who want to live the "cottage, wanderlust" experience without sacrificing the comfort and luxury of being in a top-rated hotel.

We used as prime inspiration local threes from Bariloche such as Cypress and Alerce. We used a mix of typography to emphasize luxury without losing the rustic touch: it's high-end, but also very forest-like.

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