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A laid-back luxury rental for young couples.

OVERVIEW:

Ruca-Rayen is a cabin located in the middle of the Argentinean Patagonian forest, managed by Carlos. Years ago, their clientele solely consisted of referrals and acquaintances from the area. However, after the pandemic, they experienced a significant decrease in their bookings.

They approached Casa Bele not only to gain clarity in their branding but also to clarify whom to offer their service to and how.

 

Scope Work: Branding / Collateral

Industry: Hospitality

Year: 2021

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For the brand identity, we played with typography and colors to achieve a luxurious yet attainable feel, making young people feel like it's a "luxury they can afford." Using green and brown as the foundation, distinctive colors of the Patagonian forest, we utilized darker shades to create a refined image, along with classic illustrations featuring clean lines.

 

The logo plays with the letter "R," the capital letter of the name, adding a touch of distinction.

 

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