Connecting young people with a great steak experience.
Scope Work: Branding
Industry: Hospitality / Food
Year: 2023
The Pain Point.
Bello emerges as a grill and cocktail bar concept, seamlessly melding the best of two worlds into a youthful, vibrant offering in Buenos Aires.
Created by a family boasting three generations of culinary expertise, it's a perfect blend of tradition and contemporary allure.
The class of the drinks, the wamth of the parrilla.
The choice of bold, clear, and clean typography underscores a fresh, modern image, steering clear of antiquated conventions. Bello encapsulates generations of culinary wisdom distilled into a refreshing, novel concept.
In our design approach, we embrace an ornamental, classic font family for headlines, echoing the nostalgia and rich history of multiple generations. Complementing this, paragraphs are presented in a clear, contemporary typeface, ensuring readability while embodying a sense of modernity.
Bello is more than a mere establishment; it's a narrative woven with threads of tradition and innovation, inviting patrons to experience a culinary evolution steeped in heritage. It narrates the story of a family's culinary legacy, redefined for a new era.
