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Fenix / Romeo Santos

Key Message:
The comeback of Bachata's king.

​Romeo Santos comes back to Argentina to throw a big show in Estadio Velez Starfield. For their upcoming show, they planned a digital campaign on social media and a paid media campaign.

We focused on the key image of the tour, readapting it to each spect to make it work in both small sizes and middle sizes.

We also created a billboard to advertise his visit, showcased in Avenida Libertador.

Work: Paid Media / Social Media / Street Advertising

Industry: Entertainment

Year: 2023

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