A branding project for a woman-led farm.
The goal to this branding project was to create the first elegant, classy, and feminine farm brand.
Roxana was looking for a New Approach to farm identity: she wanted to highlight the fact that her farm is woman-led, thus why we went for an elegant approach. Salalamacchia is the farm of Roxana, located in General Rodriguez, Buenos Aires, where she harvests and raises cattle. We used an elegant ornamental font for the logo and a simple serif font, using a basic palette of black and white with a dash of brown to keep it professional. We maintained a clean identity and used the logo as a decorative item to add personality.