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ICAF Branding (I Care About Furniture)

I Care About Furniture is the small business of Camila and her dad. They're dedicated to repairing and bringing old furniture to life. They were looking for an identity that was modern yet old at the same time, thus why I used as main inspiration the Shabby Chic style, a style that revalues the old, reuses, and gives life to antiques with a modern twist. They were doing their work without the use and support of any social media and online tool, but they're starting to expand and start their online prencese.


Font: Baxter Clean by Brandon Nickerson | Photos by: Karolina Grabowska, Bruno Cervera