BÖTL

Marina approached Casa Bele with a vision to pivot her family photography business in Maui into a broader tourist experience. She wanted to shift the focus from just photography to a more immersive experience, allowing visitors to discover Maui through various activities, including underwater photography.

Her goal was to create a brand that felt almost handcrafted, with intentionally imperfect details that conveyed a return to the earth and roots. This branding would also extend to a souvenir store offering unique Maui keepsakes and Marina's own photography, with a percentage of the proceeds donated to various non-profit organizations in Maui.