How to Start Creating Content for Your Product-Based Business (Free Resources Included!)
Creating content for your product-based business can be overwhelming, especially when you don’t know where to start. Between filming, editing, planning, and posting, it’s easy to feel stuck (trust me, I’ve been there!).
That’s why I’ve put together this list of free resources, tools, and creators that helped me start creating content with confidence; no fancy gear, no marketing degree, just genuine tips that actually work. ☕
1. How to Film Videos – by Kati May
If you’re a beginner, this video is a must-watch. Kati breaks down the basics of filming — from camera angles to lighting — in a super approachable way. Why it matters: Knowing how to film properly will instantly make your brand look more professional (even if you’re using your phone).
2. iPhone Settings for Video Recording
Here’s the truth: you don’t need an expensive camera to start creating great videos. Your iPhone can do the job perfectly; you just need to tweak the settings a bit.
This guide will help you set up your phone for high-quality video, so your products look as good on camera as they do in real life.
3. How to Batch Content (and Avoid Burnout)
Listen to me: do not try to film and post every single day. You’ll burn out faster than you think.
The real secret to consistent content creation is batching, recording multiple videos in one sitting. It saves time, helps you stay organized, and keeps your feed active even when you’re busy running your business.
4. Trend Reports, Ideas & More – by Tess
If you ever feel lost about what to post, Tess is your go-to. She shares honest, human-centered content ideas and trend reports that feel real, not robotic.
Pro tip: follow her to learn how to make trends fit your brand, instead of forcing your brand into every trend.
5. Notion Calendar for Social Media Content
This one changed everything for me. If you’re struggling to stay consistent, this Notion template will keep your social media organized. It’s simple, visual, and perfect for planning ahead so you can stop stressing about “what to post today” and focus on creating.
If you’re not using Pinterest yet, you’re missing out on one of the most powerful platforms for product-based businesses.
This resource will teach you how to set up your Pinterest strategy, optimize your pins, and start driving traffic to your website or online store.
Bonus: Real, Non-Stock Photos for Your Brand
Tired of stock photos that all look the same? We’ve got you. Follow Bele on Dupe for curated, authentic visuals that give your content that unique touch.
Starting with content creation doesn’t have to be complicated. You just need the right resources and a bit of strategy.
Remember: consistency beats perfection. Use these tools, plan ahead, and start sharing your story because your brand deserves to be seen.
