/ CETAP is an udder's care product that wanted to Break The Rules and appeal to the new generation of veterinarias and standing out from the crowd.
Work: Branding / Website / Packaging / Promotional Material.
Client: Laboratorio Fundación
Business: Animal Care
When CETAP was developed, with high quality drugs and a very meticulous production process, they decided to break the industry's rules.
Thought for the young generation of veterinarias, one that care for the environment (CETAP is environmentally friendly) and the animals, presented as a cosmetic product for cows, CETAP is not only a product that stands out for its quality, but also for its branding.
The branding and the packaging needed to reflect their audience and the fact that ain't no regular product: it's one that stands out, that breaks barriers, that is here to stay and care. The idea of CETAP is simple: it's here to stand out.
For the packaging, we used as main reference the milking cow's pattern, specially draw from an Holando Argentina. The identity gains youth and vitality through a very bright orange.