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The Bay Area Community Foundation

Key Message:
Generosity changes everything.

The Bay Area Foundation uses a theme to direct its campaigns and initiatives each year in an effort to broaden its appeal. Kirsten was having trouble coming up with ideas for the organization's yearly theme. She was unsure of how to carry out the design and build a visual world for the theme this year, which was "generosity."

We developed a visual identity based on the sun, the natural element that brings joy and light without asking for anything in return, using the inherent generosity of children and the giving spirit of nature. One of the BAF brand colors is green to maintain a connection to the foundation, and light yellow gives the identity a welcoming, warm feel. The fonts were designed to be human, readable, and young but serious.

Work: Visual Identity

Industry: Non Profit

Year: 2020

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