Revolutionizing e-commerce for a limitless collection of customizable art.

Custom Shopify | Client: Essensi Art | Team: Belen Ladaga, Matías Quintana

EssensiArt is a brand dedicated to creating unique, customizable art pieces. With an ever-expanding collection and endless options for personalization, EssensiArt allows customers to find or design artwork that resonates with their individual tastes and spaces.

EssensiArt approached us with a challenge: their Squarespace-based website lacked a shopping cart and was no longer meeting the needs of their growing business. With an inventory that seemed infinite and complex customization options, they needed a solution to streamline the buying process and make their offerings more accessible and organized.
To address the challenges, we restructured the online store by focusing on clarity and user experience:

Catalog Redesign
We introduced a categorized structure, organizing the artwork into defined collections. This made browsing the extensive inventory intuitive and stress-free for customers.

Customization Simplification
Customization options were moved to a dedicated section, separate from individual product pages. This approach minimized confusion and enhanced the overall shopping experience.

Real-Life Visualization
Mockups were integrated to help customers visualize how pieces would look in real-world settings. Additionally, we installed an app that allows customers to preview artwork in diverse environments.

Market Segmentation
The store was segmented for local and international markets, ensuring a tailored experience for all customers.

Unboxing Experience
We designed a special packaging experience to elevate the moment customers receive their artwork, reinforcing the brand's premium and personal touch.

Customization Automations
An automated system was implemented to handle custom orders, making the process seamless and efficient for both the client and the customer.

This comprehensive redesign transformed EssensiArt's online presence into a functional and visually engaging e-commerce platform. By organizing their vast inventory and simplifying customization, we created a user-friendly experience that mirrors the brand's dedication to quality and creativity. The result is a store that allows EssensiArt to stand out in the art market while delivering a seamless shopping journey to its customers.