Revolutionizing e-commerce for a limitless collection of customizable art.

EssensiArt is a brand dedicated to creating unique, customizable art pieces. With an ever-expanding collection and endless options for personalization, EssensiArt allows customers to find or design artwork that resonates with their individual tastes and spaces. Their Squarespace-based website lacked a shopping cart and was no longer meeting the needs of their growing business. With an inventory that seemed infinite and complex customization options, they needed a solution to streamline the buying process and make their offerings more accessible and organized.

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We introduced a categorized structure, organizing the artwork into defined collections. This made browsing the extensive inventory intuitive and stress-free for customers. We installed an app that allows customers to preview artwork in diverse environments.

Customization options were moved to a dedicated section, separate from individual product pages. This approach minimized confusion and enhanced the overall shopping experience.

This comprehensive redesign transformed EssensiArt's online presence into a functional and visually engaging e-commerce platform. By organizing their vast inventory and simplifying customization, we created a user-friendly experience that mirrors the brand's dedication to quality and creativity.

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