A high-end medicine for racing horses.

Together with Laboratorio Fundación, we dove into a unique challenge: creating branding and packaging for their premium equine product line—something truly different from what’s out there.

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The goal? To design a collection that felt elegant, original, and intentionally exclusive. This line was made for export, targeting a niche and sophisticated audience that values both performance and aesthetics.

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The result is a packaging system that feels like a collector’s piece—bold, functional, and full of personality. It reflects exactly what the brand stands for: top-tier quality with a refined touch.

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IMPACT:
What began with two products (Arthipenzona and Modurine) quickly grew into a full line. Today, over 85% of inquiries come through the website, and the packaging has become a signature element of the brand’s identity.

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