The challenge was to create a branding for a special medical line destined for Racing horses, to differentiate them from the rest of the line and make it High-end. The client has a very distinct branding for their products, but this time they were looking for something different. Since it's an exclusive line and their clientele is a very special one, they were looking for an identity different from the rest, that didn't recall "medicine", but a luxury product.


To create a high-end, out-of-the-ordinary look we distanced ourselves from the classic pharmaceutical look and went for a monochromatic color palette for this, appealing to a luxurious audience. We used a serif type and modified it to create a clear and stylish logo, mixing it up with a sleek sans serif for readability and cleanness.  We created the packaging, consisting of an amber-colored vial to protect the product from the light and a neutral label to keep a minimal presentation.

We made the website with black and white imagery and only the important information to avoid making it too crowded. 

Work: Branding & Packaging

Client: Laboratorio Fundacion

Business: Pharmaceutical

Year: 2021